Whether you run a brick-and-mortar store or an e-commerce business, you need to have the right packaging supplies.
Cartons are an integral part of packaging because they conceal and protect your items during delivery, all while providing a branding opportunity. When choosing a carton, you should consider how the size, durability, and efficiency of the design will affect your daily operations but also the experience of your customers.
So how can you find the best carton packaging for your needs in New Zealand? Let’s explore the options available and what to look out for when choosing which cartons to invest in.
Carton packaging refers to a type of box which can be fully closed to protect and conceal the product during delivery. There are three main types of carton packaging: folding cartons, rigid cartons, and corrugated cartons.
Each of these carton types is made with paper pulp but has varying thicknesses, depending on the strength and flexibility required.
Carton boxes are used across a range of industries, including food, cosmetics, and pharmaceuticals. If you are interested in carton packaging but don’t know where to start, there are a few key factors to consider.
There are several crucial elements to consider when selecting your carton packaging and you must choose wisely. The carton you package your product in has a huge impact on the success of the delivery and therefore, customer satisfaction.
So to make your decision, here are some key things to determine.
Firstly, you need to decide if you need your carton packaging to be folding, rigid, or corrugated. Each of these designs serves a unique purpose, so we recommend speaking with an expert from your packaging supplier to decide which is the best fit for your particular products.
Folding cartons: Also called paperboard boxes, are diecut from a single sheet of cardboard and can be easily assembled into a box. These are commonly used in retail stores, for example with cereal boxes or for takeaway foods.
Rigid boxes: Or set-up boxes, are sturdy and designed to withstand pressure. Unlike folding cartons, rigid boxes don’t collapse as easily and are often used to store high-end products such as jewellery and tech products.
Corrugated boxes: These are made of fibreboard or combined board and provide a strong, reliable box for larger items. These are commonly used to deliver medium to large items because they are durable, lightweight, and cost-effective.
If you have a range of products, you will likely need to stock up on a few different carton types. To be sure you have what you need, ask the team at Primepac for expert advice.
The size of your box will depend on what you need to package, but in some cases, you will need to factor in extra room for packaging protectives like loose-fill pallets or cushioning air pockets. Once you know the necessary dimensions of your cartons, you can decide how many sizes to get and which type of carton is the best fit.
If your packages will encounter a lot of movement and rough handling, you need to select a carton that can handle it. Particularly when it comes to e-commerce, packages will pass through multiple hands and environments, which can cause damage to some types of cartons.
If your deliveries are prone to this kind of treatment, it will be worth choosing the strongest, most protective carton you can.
When choosing your carton packaging, it’s worth considering how you can incorporate your branding into it. Don’t waste the opportunity to cultivate brand awareness by displaying your logo, name, and other brand messaging. It can also help to build customer enthusiasm when the package arrives.
Considering printed packaging? Discover the range from Primepac >>
Deciding on your packaging is an important step as it can have a significant impact on the customer experience. To help you find the best carton packaging for your business, here are some of the best options available.
At Primepac, our stock cartons are 100% recyclable and come in 23 different size configurations.
For heavier items and sensitive goods, heavy-duty cartons are the perfect solution. Made to resist damage from crushing, these cartons provide added protection for the items inside.
Primepac’s heavy-duty cartons are 100% recyclable and made of 7mm double-cushioned walls. With four different size options, you’re guaranteed to find one that suits your needs.
With an innovative interlocking base, fishtail cartons improve efficiency for manual packaging. The base folds out and locks into place in one smooth action with no need for glue or tape, making it much faster to assemble.
The fishtail carton is made from a type of corrugated carton but with its unique design, the assembly is much more streamlined. If your packaging operations need to be fast-paced, this time-saving technique can have a dramatic impact on your productivity.
When packaging small lightweight items, diecut boxes offer convenience, security, and appealing presentation. Diecut boxes are a type of folding carton, cut to size so that they can easily be folded into the desired shape.
Primepac Diecut boxes are designed to lock into place with no need for staples, tape, or glue meaning they can be stored flat and easily assembled as required. They’re also 100% recyclable and can be customised to your branding.
If you need to send your orders in the post, it’s worth finding a carton that is designed especially for the New Zealand postal system. These cartons are designed with optimised sizing and allow for specially designed labels which improve the speed and efficiency of the delivery service.
At Primepac, we stock three types of white diecut post boxes specially designed to New Zealand postal standards. These include:
All of the Primepac NZ Post cartons are reliable, easy to use, and practical, with self-locking lids and convenient flat pack storage.
To find the best carton packaging for your products, our retail and e-commerce catalogue has all the information you need. With industry advice and a wide range of cartons and related packaging products to choose from, you can be confident that your business will run smoothly and your products will be delivered successfully.