--- title: The State of New Zealand packaging description: Learn about New Zealand's packaging industry trends with our State of New Zealand packaging blog. Download our free report for expert insights. image: https://info.primepac.co.nz/hubfs/DSC_8122%20(1)%201.png --- [![Primepac\_Logo\_White](https://info.primepac.co.nz/hs-fs/hubfs/Primepac_Logos/Primepac_Logo_White.png?width=2362&height=767&name=Primepac_Logo_White.png "Primepac_Logo_White")](http://www.primepac.co.nz) - [Adhesive Tapes & Stapling](https://www.primepac.co.nz/products/adhesive-tapes-stapling/) - [Adhesives](https://www.primepac.co.nz/products/adhesive-tapes-stapling/adhesives/) - [Bag Sealing Tapes](https://www.primepac.co.nz/products/adhesive-tapes-stapling/bag-sealing-tapes/) - [Coloured Tapes](https://www.primepac.co.nz/products/adhesive-tapes-stapling/coloured-tapes/) - [Double Sided & Mounting](https://www.primepac.co.nz/products/adhesive-tapes-stapling/double-sided-mounting/) - [Heavy Duty Tapes](https://www.primepac.co.nz/products/adhesive-tapes-stapling/heavy-duty-tapes/) - [Industrial Tapes](https://www.primepac.co.nz/products/adhesive-tapes-stapling/industrial-tapes/) - [Machine Tapes](https://www.primepac.co.nz/products/adhesive-tapes-stapling/machine-tapes/) - [Masking Tapes](https://www.primepac.co.nz/products/adhesive-tapes-stapling/masking-tapes/) - [Packaging Tapes](https://www.primepac.co.nz/products/adhesive-tapes-stapling/packaging-tapes/) - [Printed Tapes](https://www.primepac.co.nz/products/adhesive-tapes-stapling/printed-tapes/) - [Stapling](https://www.primepac.co.nz/products/adhesive-tapes-stapling/stapling/) - [Tape Dispensers](https://www.primepac.co.nz/products/adhesive-tapes-stapling/tape-dispensers/) - [Plastic Packaging](https://www.primepac.co.nz/products/plastic-packaging/) - [Bundling & Shrink Films](https://www.primepac.co.nz/products/plastic-packaging/bundling-shrink-films/) - [Carton & Bin Liners](https://www.primepac.co.nz/products/plastic-packaging/carton-bin-liners/) - [Food Packaging](https://www.primepac.co.nz/products/plastic-packaging/food-packaging/) - [Machine Pallet Wrap](https://www.primepac.co.nz/products/plastic-packaging/machine-pallet-wrap/) - [Plastic Bags](https://www.primepac.co.nz/products/plastic-packaging/plastic-bags/) - [Pallet Wrapping](https://www.primepac.co.nz/products/plastic-packaging/pallet-wrapping/) - [Plastic Tubing](https://www.primepac.co.nz//products/plastic-packaging/plastic-tubing/) - [Resealable Bags](https://www.primepac.co.nz/products/plastic-packaging/resealable-bags/) - [Sustainable Bags](https://www.primepac.co.nz/products/plastic-packaging/sustainable-bags/) - [Sustainable Retail Bags](https://www.primepac.co.nz/products/plastic-packaging/sustainable-retail-bags/) - [Shrink Films](https://www.primepac.co.nz/products/plastic-packaging/shrink-films/) - [Timber & Building Films](https://www.primepac.co.nz/products/plastic-packaging/timber-building-films/) - [Strapping & Accessories](https://www.primepac.co.nz/products/strapping-accessories/) - [Cord Strapping](https://www.primepac.co.nz/products/strapping-accessories/cord-strapping/) - [Corner Protection](https://www.primepac.co.nz/products/strapping-accessories/corner-protection/) - [Paper Strapping](https://www.primepac.co.nz/products/strapping-accessories/paper-strapping/) - [PET Strapping](https://www.primepac.co.nz/products/strapping-accessories/pet-strapping/) - [Polypropylene Strapping](https://www.primepac.co.nz/products/strapping-accessories/polypropylene-strapping/) - [Polywoven Strapping](https://www.primepac.co.nz/products/strapping-accessories/polywoven-strapping/) - [Steel Strapping](https://www.primepac.co.nz/products/strapping-accessories/steel-strapping/) - [Strapping & Accessories](https://www.primepac.co.nz/products/strapping-accessories/strapping-accessories/) - [Thread, Ties & Twine](https://www.primepac.co.nz/products/strapping-accessories/thread-ties-twine/) - [Site Supplies & Signs](https://www.primepac.co.nz/products/site-supplies-signs/) - [Branding & Grading Inks](https://www.primepac.co.nz/products/site-supplies-signs/branding-grading-inks/) - [Cable Ties & Measuring](https://www.primepac.co.nz/products/site-supplies-signs/cable-ties-measuring/) - [Flagging & Barrier Tapes](https://www.primepac.co.nz/products/site-supplies-signs/flagging-barrier-tapes/) - [Floor Marking & Anti-Slip Tape](https://www.primepac.co.nz/products/site-supplies-signs/floor-marking-anti-slip-tape/) - [Industrial Marker Pens](https://www.primepac.co.nz/products/site-supplies-signs/industrial-marker-pens/) - [Maintenance & Accessories](https://www.primepac.co.nz/products/site-supplies-signs/maintenance-accesories/) - [Marking Crayons & Chalks](https://www.primepac.co.nz/products/site-supplies-signs/marking-crayons-chalks/) - [Marking Sprays](https://www.primepac.co.nz/products/site-supplies-signs/marking-sprays/) - [Mats](https://www.primepac.co.nz/products/site-supplies-signs/mats/) - [Signs](https://www.primepac.co.nz/products/site-supplies-signs/signs/) - [Labels, Mailing & Stationery](https://www.primepac.co.nz/products/labels-mailing-stationery/) - [Adhesive Rippa Labels](https://www.primepac.co.nz/products/labels-mailing-stationery/adhesive-rippa-labels/) - [Cargo Security](https://www.primepac.co.nz/products/labels-mailing-stationery/cargo-security/) - [Copy Papers](https://www.primepac.co.nz/products/labels-mailing-stationery/copy-papers/) - [Filing](https://www.primepac.co.nz/products/labels-mailing-stationery/filing/) - [Industrial Tags](https://www.primepac.co.nz/products/labels-mailing-stationery/industrial-tags/) - [Knives & Cutters](https://www.primepac.co.nz/products/labels-mailing-stationery/knives-cutters/) - [Mailing & Doculopes](https://www.primepac.co.nz/products/labels-mailing-stationery/mailing-doculopes/) - [Notebooks & Pads](https://www.primepac.co.nz/products/labels-mailing-stationery/notebooks-pads/) - [Office Accessories](https://www.primepac.co.nz/products/labels-mailing-stationery/office-accessories/) - [Office Consumables](https://www.primepac.co.nz/products/labels-mailing-stationery/office-consumables/) - [Pens & Markers](https://www.primepac.co.nz/products/labels-mailing-stationery/pens-markers/) - [Pricing & Office Labels](https://www.primepac.co.nz/products/labels-mailing-stationery/pricing-office-labels/) - [Retail Labels](https://www.primepac.co.nz/products/labels-mailing-stationery/retail-labels/) - [Rubber Bands & String](https://www.primepac.co.nz/products/labels-mailing-stationery/rubber-bands-string/) - [Staplers & Perforators](https://www.primepac.co.nz/products/labels-mailing-stationery/staplers-perforators/) - [Cartons, Paper & Protectives](https://www.primepac.co.nz/products/cartons-paper-protectives/) - [Air Bubble](https://www.primepac.co.nz/products/cartons-paper-protectives/air-bubble/) - [Cargo Security](https://www.primepac.co.nz/products/cartons-paper-protectives/cargo-security/) - [Cartons & Boxes](https://www.primepac.co.nz/products/cartons-paper-protectives/cartons-boxes/) - [Corrugated Cardboard](https://www.primepac.co.nz/products/cartons-paper-protectives/corrugated-cardboard/) - [Desiccant & Dunnage Bags](https://www.primepac.co.nz/products/cartons-paper-protectives/desiccant-dunnage-bags/) - [Gift Packaging](https://www.primepac.co.nz/products/cartons-paper-protectives/gift-packaging/) - [Paper Bags](https://www.primepac.co.nz/products/cartons-paper-protectives/paper-bags/) - [Polyfoam Rolls](https://www.primepac.co.nz/products/cartons-paper-protectives/polyfoam-rolls/) - [Protective Packaging](https://www.primepac.co.nz/products/cartons-paper-protectives/protective-packaging/) - [Wrapping Papers](https://www.primepac.co.nz/products/cartons-paper-protectives/wrapping-papers/) - [Health & Safety](https://www.primepac.co.nz/products/health-safety/) - [Chemical Gloves](https://www.primepac.co.nz/products/health-safety/chemical-gloves/) - [Cut Resistant Gloves](https://www.primepac.co.nz/products/health-safety/cut-resistant-glove/) - [Disposable Gloves](https://www.primepac.co.nz/products/health-safety/disposable-gloves/) - [Eye Protection](https://www.primepac.co.nz/products/health-safety/eye-protection/) - [Fire Protection](https://www.primepac.co.nz/products/health-safety/fire-protection/) - [First Aid Kits](https://www.primepac.co.nz/products/health-safety/first-aid-kits/) - [First Aid Supplies](https://www.primepac.co.nz/products/health-safety/first-aid-supplies/) - [Hearing & Eye Protection](https://www.primepac.co.nz/products/health-safety/hearing-eye-protection/) - [Hearing Protection](https://www.primepac.co.nz/products/health-safety/hearing-protection/) - [High Vis Clothing](https://www.primepac.co.nz/products/health-safety/high-vis-clothing/) - [Hygiene Protection](https://www.primepac.co.nz/products/health-safety/hygiene-protection/) - [Leather Gloves](https://www.primepac.co.nz/products/health-safety/leather-gloves/) - [Plasters & Bandages](https://www.primepac.co.nz/products/health-safety/plasters-bandages/) - [Protective Clothing](https://www.primepac.co.nz/products/health-safety/protective-clothing/) - [Respiratory Protection](https://www.primepac.co.nz/products/health-safety/respiratory-protection/) - [Rubber Gloves](https://www.primepac.co.nz/products/health-safety/rubber-gloves/) - [Skin Care](https://www.primepac.co.nz/products/health-safety/skin-care/) - [Work Gloves](https://www.primepac.co.nz/products/health-safety/work-gloves/) - [Cafeteria & Cleaning](https://www.primepac.co.nz/products/cafeteria-cleaning/) - [Brooms & Mops](https://www.primepac.co.nz/products/cafeteria-cleaning/brooms-mops/) - [Cafeteria Supplies](https://www.primepac.co.nz/products/cafeteria-cleaning/cafeteria-supplies/) - [Cleaning Equipment](https://www.primepac.co.nz/products/cafeteria-cleaning/cleaning-equipment/) - [Cleaning Solutions](https://www.primepac.co.nz/products/cafeteria-cleaning/cleaning-solutions/) - [Dish Washing](https://www.primepac.co.nz/products/cafeteria-cleaning/dish-washing/) - [Hand Cleaners](https://www.primepac.co.nz/products/cafeteria-cleaning/hand-cleaners/) - [Hot Drinks, Coffee & Tea](https://www.primepac.co.nz/products/cafeteria-cleaning/hot-drinks-coffee-tea/) - [Paper Towels](https://www.primepac.co.nz/products/cafeteria-cleaning/paper-towels/) - [Toilet Cleaners](https://www.primepac.co.nz/products/cafeteria-cleaning/toilet-cleaners/) - [Toilet Papers](https://www.primepac.co.nz/products/cafeteria-cleaning/toilet-papers/) - [Window Cleaners](https://www.primepac.co.nz/products/cafeteria-cleaning/windows-cleaners/) - [Wipes & Rags](https://www.primepac.co.nz/products/cafeteria-cleaning/wipes-rags/) Free lollies With every order Free Freight Nationwide To most urban areas Same Day Dispatch On weekdays - order before 5pm Earn Pacpoints 1 point for every $100 spent Primepac Blog [‹ Back to blogs](https://info.primepac.co.nz/blog) # The State of New Zealand packaging May 20, 2024 ![The State of New Zealand packaging](https://info.primepac.co.nz/hs-fs/hubfs/Blog%20Images/DSC_8122%20(1).jpg?width=7360&height=4912&name=DSC_8122%20(1).jpg) E-commerce and the packaging industry constantly evolve with new technologies, customer expectations, and products. In this article, we cover the latest in the e-commerce sector and share our insights into the state of the packaging industry in New Zealand. ## 2023 reflections The economy was swayed by a series of events in 2023, with significant flow-on effects in the packaging industry. Shipping costs and lead times stabilised throughout the first half of 2023, improving certainty for importers and end users. However, the Red Sea conflict ramped up, increasing shipping costs and raw material costs. Total [online spending](https://www.nzpostbusinessiq.co.nz/latest-ecommerce-insights/how-online-shoppers-navigated-2023s-rough-economic-seas#:~:text=Online%20spending%20reached%20%245.8%20billion,be%20considered%20a%20strong%20result.) in New Zealand in 2023 was $5.8 billion — 4% below the record in 2022. This was the first full year unaffected by COVID-19 restrictions but the overall trend for e-commerce is still on the rise from 2022: - [5%](https://www.nzpostbusinessiq.co.nz/latest-ecommerce-insights/how-online-shoppers-navigated-2023s-rough-economic-seas#:~:text=Kiwis%20made%20more%20than%2056.5%20million%20online%20transactions%20in%202023.%20This%20was%202.6%20million%20higher%20(5%25)%20than%20the%20previous%20year.%20On%20average%20there%20were%20around%20150%2C000%20online%20transactions%20per%20day%20during%202023.) rise in online transactions - [0.7%](https://www.nzpostbusinessiq.co.nz/latest-ecommerce-insights/how-online-shoppers-navigated-2023s-rough-economic-seas#:~:text=Combined%2C%20total%20retail%20spending%2C%20online%20and%20instore%2C%20was%20flat%2C%20reaching%20%2457.6%20billion%2C%20a%20mere%200.7%25%20higher%20than%20the%20year%20before.) rise in total retail spend - [74%](https://www.nzpostbusinessiq.co.nz/latest-ecommerce-insights/how-online-shoppers-navigated-2023s-rough-economic-seas#:~:text=Throughout%202023%E2%80%99s%20difficult%20conditions%2C%20shoppers%20continued%20to%20support%20local%20retailers%20with%2074%25%20of%20online%20spending%20going%20to%20local%20businesses.%C2%A0) of online consumers support local  - [14%](https://www.nzpostbusinessiq.co.nz/latest-ecommerce-insights/how-online-shoppers-navigated-2023s-rough-economic-seas#:~:text=purchases%2C%20resulting%20in-,14%25%20growth,-in%20the%20total) growth in Buy now, Pay later options ### Artificial Intelligence (AI) By leveraging AI, e-commerce businesses can personalise product recommendations, automate marketing campaigns, analyse complex data, and create virtual shopping assistants.  ### B2B transformative shifts toward B2C practises B2B customers expect the features and experiences in the B2C world to become the standard for B2B. As a result, buyers expect more personalised care and a seamless digital experience.  ### Automation As automation improves, businesses need to automate and simplify tasks. For example, easy online ordering and integrated purchasing software are crucial, allowing valuable human resources to be reallocated to higher-value areas.  ### Long-term sustainability The Government’s single-use plastic phase-out forced businesses to focus on sustainability. Rather than ‘quick fixes’, businesses need long-term sustainable solutions that are also commercially viable. By 2034, the global sustainable packaging market is projected to be worth $490.5 Billion USD. ## Packaging trends In response to financial pressures, many companies are looking for innovative ways to optimise packaging and reduce costs.  ### Change management Companies often reorder a recommended product without testing it or integrating a change management process. When introducing a new product or process, we suggest implementing a thorough change management plan, including a step-by-step explanation, communicating the change with your employees, and monitoring its success. ### Managing procurement and fulfilment in-house As a means to reduce external costs and gain control, many companies are shifting away from 3PL providers, opting to manage procurement and fulfilment internally. It is critical to have a clear plan for the transition and we recommend investing in skilled team members, effective training, a distribution centre, order fulfilment systems, and a delivery fleet to ensure success. ### Switching from custom to mainstream suppliers If you have a line of custom packaging, such as printed cartons or custom sizes, you can save costs by switching to a mainstream supplier. Standardised packaging eliminates setup fees and simplifies inventory management, translating to faster fulfilment and cost savings. ### Pallet wrap optimisation By calculating the current cost of wrap per pallet, you can use our [Pallet Wrap Calculator](https://info.primepac.co.nz/pallet-wrap-calculator) tool to work out potential savings. Simply enter your current pallet wrap usage and price per roll and then we’ll send you the projected savings. By determining the required containment force of your loads, [we can help](https://info.primepac.co.nz/about#contact) reduce your pallet wrap usage and save you money.  #### Pallet wrap NZ If you want to improve your pallet wrap, check out these popular products from our range: - [Ultiwrap](https://www.primepac.co.nz/products/plastic-packaging/pallet-wrapping/ultiwrap-stretch-handwrap/) — This thin multi-layer film reduces your plastic usage and costs. - [Grip Film Eco](https://info.primepac.co.nz/grip-film-eco?hs_preview=yhMQexwE-113623000075#:~:text=DOWNLOAD%20THE%20BROCHURE) — This wrap offers incredible performance and sustainability, made with 30% [post-industrial recycled content (PIR)](https://info.primepac.co.nz/pir-pcr-content). - [Purewrap](https://info.primepac.co.nz/purewrap#brochure) — This wrap is made from sustainably grown sugarcane, which replenishes the environment as it grows.  ## Looking ahead — 2024  According to the Global Commitment Progress Report, we are tracking well to meet the five key metrics by 2025, including: 1. All plastic packaging is reusable, recyclable, or compostable. 2. Increased share of post-consumer recycled content in plastic packaging.  3. Decreased use of virgin plastic.  4. Transition from single-use to reuse models. 5. No problematic or unnecessary plastic packaging.  ## NZ Packaging Report 2023-2024 Our latest Packaging and E-commerce Report is available now, packed with insights and predictions about the e-commerce industry in 2023 and 2024. Inside, you’ll find helpful advice, product highlights, and packaging updates on all of the following: - E-commerce Insights     - Industry updates and new regulations - Sustainability Insights     - Innovations - Bio-based plastics - 2023 reflections at Primepac - 2024 predictions Download your free copy now for your comprehensive annual review of e-commerce in New Zealand. [![Download the 2024 State of NZ packaging report ](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/2361723/2894c08b-e26e-4092-b81e-0ebccab018cc.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/2361723/2894c08b-e26e-4092-b81e-0ebccab018cc) [packaging](https://info.primepac.co.nz/blog/topic/packaging), [packaging trends](https://info.primepac.co.nz/blog/topic/packaging-trends), [E-Commerce](https://info.primepac.co.nz/blog/topic/e-commerce) ### Other news - ![Helping Business Do Business](https://info.primepac.co.nz/hubfs/iStock-2236785339.jpg) [5 Hidden Costs of Ordering from Multiple Suppliers September 23 2026 Why one supplier can save you more than you think. Nobody plans to end up with five suppliers. It...](https://info.primepac.co.nz/blog/5-hidden-costs-of-ordering-from-multiple-suppliers) - ![Helping Business Do Business](https://info.primepac.co.nz/hubfs/iStock-2177135894.jpg) [Warehouse Efficiency Starts on the Shelf September 11 2026 Search for warehouse efficiency and you will get robotics, slotting software and warehouse...](https://info.primepac.co.nz/blog/warehouse-efficiency-starts-on-the-shelf-10-essentials-and-how-to-make-them-work-harder) - ![Helping Business Do Business](https://info.primepac.co.nz/hubfs/PRIMEPAC%20NOV%202024%201%20HR.jpg) [Helping Businesses Do Business August 11 2026 Business runs on confidence. Confidence that the right products will be available. That supply will...](https://info.primepac.co.nz/blog/helping-businesses-do-business) - ![Takeaway eco-friendly coffee cups ](https://info.primepac.co.nz/hubfs/Untitled_Artwork.png) [The true cost of eco-friendly cafeteria consumables October 30 2024 Are you worried about the cost of sustainable catering? Or if it’s worth investing in eco-friendly...](https://info.primepac.co.nz/blog/cost-of-eco-cafeteria-consumables) - ![Sustainable toilet paper supplies](https://info.primepac.co.nz/hubfs/istockphoto-1216224645-1024x1024%202.jpg) [Is toilet paper an expense or office supply? October 23 2024 Keeping track of your business expenses and office supplies is crucial to ensuring profitability....](https://info.primepac.co.nz/blog/is-toilet-paper-an-expense-or-office-supply) ![discover new and innovative products from primepac](https://info.primepac.co.nz/hs-fs/hubfs/cta-innovative-products-v1.png?width=540&name=cta-innovative-products-v1.png) [![Primepac](https://info.primepac.co.nz/hubfs/Images/Primepac-Logo-footer.png)](http://www.primepac.co.nz/) [![twitter-1](https://info.primepac.co.nz/hubfs/Images/twitter-1.svg)](https://twitter.com/PrimepacNZ)  [![facebook-1](https://info.primepac.co.nz/hubfs/Images/facebook-1.svg)](https://www.facebook.com/primepacnz/)  [![linkedin](https://info.primepac.co.nz/hubfs/Images/linkedin.svg)](https://www.linkedin.com/company/primepac-industrial-ltd/) ###### **Sitemap:** - [About Us](https://info.primepac.co.nz/about) - [Delivery](https://info.primepac.co.nz/about#delivery) - [Testimonials](https://www.primepac.co.nz/testimonials/) - [Terms & Conditions](https://www.primepac.co.nz/terms-conditions/) - [Returns Policy](https://www.primepac.co.nz/returns-form/) - [Video Library](https://info.primepac.co.nz/video-library) - [Environmental Policy](https://www.primepac.co.nz/environmental-policy/) - [FAQs](https://info.primepac.co.nz/about#faqs) - [Resources Page](https://info.primepac.co.nz/catalogues-and-guides) - [Help](https://info.primepac.co.nz/about) - [Privacy Policy](https://www.primepac.co.nz/privacy-policy/) - [Terms of Trade](https://info.primepac.co.nz/hubfs/Printed%20Tape%20Docs/Primepac%20Trade%20Application%20.pdf) - [Contact Us](https://info.primepac.co.nz/about#contact) - [Blog](https://info.primepac.co.nz/blog) - [Tool Servicing](https://info.primepac.co.nz/tool-servicing)   ###### **Contact Us:** Free Phone: **[0800 277 772](tel:0800277772)** Free Fax: **0800 622 226** Email: [sales@primepac.co.nz](mailto:sales@primepac.co.nz) | ![](https://info.primepac.co.nz/hubfs/Images/contact-footer.svg) | **North Island**  45 Noel Burnside Road, Wiri, Manukau 2025 Auckland | | --- | --- | | ![](https://info.primepac.co.nz/hubfs/Images/contact-footer.svg "contact-footer.svg") | **South Island**  11 Braeburn Drive Hornby, Christchurch 8042 New Zealand Manufacturing: 9 Martin Street, Washdyke, Timaru | | --- | --- | Copyright © 2026 Primepac Industrial Limited Web Design and Development by [Publica](https://publica.co.nz) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "primepacadmin", "url" : "https://info.primepac.co.nz/blog/author/primepacadmin" }, "dateModified" : "2024-05-19T20:58:26.178Z", "datePublished" : "2024-05-19T20:58:26.000Z", "headline" : "The State of New Zealand packaging", "image" : [ "https://info.primepac.co.nz/hubfs/DSC_8122%20(1)%201.png" ], "mainEntityOfPage" : { "@id" : "https://info.primepac.co.nz/blog/the-state-of-new-zealand-packaging", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://info.primepac.co.nz/hubfs/Primepac_Logos/primepac_logo-small.png" }, "name" : "Primepac" } } ```