As many businesses make the shift online and look for even more creative ways to promote their business and their products, it’s important that you find a way to stand out. For smaller businesses, in particular, making sure that you delight your customers at every part of the purchase process so that they keep coming back is important. A key part of this process, and something that shouldn’t be overlooked, is the packaging.
Making your packaging stand out, while also offering your customers sustainable packaging options is important. And if you don't have the right supplier that understands your requirements, then packaging costs can start to add up quite considerably.
In this article, we take a look at some packaging ideas for small businesses and some tips to get you started. We’ll also look at creative ways that you can make your packages stand out to your customers. Read on to find out more!
1. Decide which packaging supplies you need
A good first step when assessing your small business packaging needs is to decide exactly which packaging products you require. There are an abundance of packaging products on the market to suit various needs so if you’re having to make these choices for the first time, then the range of options in front of you could be quite daunting. A great starting point can be to think about the types of packages you will be sending and the types of materials that will best protect these packages to keep them safe during transit.
If you send smaller items that aren’t fragile then courier mailer bags may be all you need. If you send larger items then you will need to look into cartons and boxes as well as pallet wraps, that will keep these items secure during transit. Protective packaging items will also need to be considered for breakables - protective wraps and cushioning materials will work well to ensure your items are as protected as possible, while they’re on their way to their destination.
2. Consider sustainable options
Consumers are becoming more and more aware of how their choices impact our environment, with many taking the time to research products and packaging that are more sustainable – so can be easily reused, recycled or home-composted. Have you considered what will happen to the packaging that you use, once your customers have opened their delivery? Will they be able to easily dispose of this or reuse the materials so that the packaging doesn’t end up in landfills?
It’s important that we not only give customers sustainable packaging choices but that we do our best to lessen our impact on the environment. Swapping out traditional plastic retail packaging for more sustainable options, for example, is one good way to achieve this. From recyclable paper protection wrap (a great alternative to bubble wrap) to compostable courier bags and paper packaging tapes, we’re spoilt for choice when it comes to sustainable packaging options.
Take a look at our range of sustainable packaging options and download the catalogue here.
3. Custom packaging
While the types of packaging that you use are key considerations, it’s also important to consider how your packaging appears to customers, and if there are ways that you can make this stand out, or personalise it more for your business. Custom packaging is a really good way to give your business or brand a competitive edge.
Many packaging companies, such as ourselves, now offer customers custom packaging options, so that they can better align their packaging materials to their brand. Custom packaging is an easy way to transform a standard packaging box or packaging tape from something stock-standard, to something unique. From custom cartons and boxes, to custom printed tape and labels, there are many packaging options available to make your products stand out!
Surprisingly, custom packaging can also be quite an affordable option too, as custom products are designed exactly to your needs.
To enquire about the Primepac range of custom packaging products, click here.
4. Plan ahead
For any type of business, it’s important to plan ahead so that you always have the packaging supplies that you need, on hand. If you source your supplies from an online retailer for example, then you’ll want to ensure that you order in advance to allow for the delivery of your packaging supplies before you need them (this is particularly important if you order from a website that ships from overseas).
Here at Primepac all of the packaging products we supply are either held in stock, or made right here in New Zealand so there’s never a delay to get your goods. With same day dispatch and free nationwide delivery, we’ll also get your packaging supplies to you as soon as possible, and at no extra cost. For more information on our delivery services click here.
Taking the time at the start to plan what you will need will make ordering in the future that much simpler, and could even save you in packaging costs if you do enough research. All of the products we stock online can be ordered in set quantities, and the more you order the cheaper the items become. Another bonus for placing your next order with us!
Choose Primepac, your NZ packaging supplier
Now that you have your packaging supplies sorted, it’s now time to order!
There are many benefits to purchasing your packaging supplies through us. At Primepac we like to make things easy which is why we not only supply all of the packaging products that you need (including custom options), we also supply all other supplies that you may need for your business or workplace from toilet paper, to coffee and pens. We’ll also give you free lollies with every order you place – our way of saying thanks!
Viewing our full range of workplace and packaging supplies is easy in the free catalogue. Just download or request a copy here.
